Archbishop O'Brien hits Baltimore airwaves with pitch for generosity
Published: January 7, 2009
BALTIMORE (CNS) -- Standing beneath three bright floodlights at Our Daily Bread Employment Center, Baltimore Archbishop Edwin F. O'Brien looked straight into a slow-rolling television camera and made a heartfelt pitch for generosity. "Please consider contributing your gifts of time and treasure to worthy causes like our Catholic Charities' Our Daily Bread," said Archbishop O'Brien, placing a plate full of steaming chicken and rice atop one of two tables filled with hungry guests. "Come, help us make God's love known to others through Catholic Charities' programs in the Archdiocese of Baltimore," the archbishop said. "Our doors and our hearts are always open." With that, an official from the television crew declared it a wrap and the guests applauded. It took just 10 takes for the archbishop to finish his fourth 30-second commercial promoting the archdiocese's many ministries. The weekly spots are set to air on a Baltimore television station throughout most of 2009, with a new ad appearing every two weeks. Archbishop O'Brien told The Catholic Review, Baltimore archdiocesan newspaper, that he hopes the commercials will raise awareness about the diverse ministries of the archdiocese.
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