Foundation says its pro-life ads having effect on intended audience

Published: 2007-10-19

WASHINGTON (CNS) -- Unless you're watching daytime talk shows or soap operas, late-night or late-late-night television or some of the most basic cable channels, you might not have seen commercials with a pro-life message sponsored by the Vitae Caring Foundation. The foundation buys commercial time from local stations in selected U.S. cities for just short periods of time. But the impact of their ads on their intended audience -- women who may be facing a troubled pregnancy -- has been measurable in both the upsurge in calls made to local crisis pregnancy centers and the decline in the number of abortions performed in those areas. The ads, in both English and Spanish, are generally shot with a soft focus and feature a woman who remarks about the gift of life she received and is able to pass on, or some fact about abortion designed to make the female viewer think about that fact's ramification in her own life. They include an 800-number for a pregnancy resource center.

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