Survey: More Americans know Big Mac ingredients than Ten Commandments

Published: 2007-10-03

WASHINGTON (CNS) -- Quick. Name each of the Ten Commandments. OK. Now name the ingredients in a Big Mac hamburger sold at McDonald's. According to a new survey, the Big Mac wins the memory contest. In truth, the Big Mac has advantages. There are only seven ingredients to remember, and they have a catchy jingle behind them. McDonald's Corp. has poured enough money into commercials that the decades-old jingle remains familiar today. The survey of 1,000 Americans, by Kelton Research, was undertaken to help promote the new animated movie "The Ten Commandments," which will open Oct. 19. The vast majority of those surveyed could easily name the primary ingredients in a Big Mac: two all-beef patties (80 percent), lettuce (76 percent), sesame-seed bun (75 percent), special sauce (66 percent), pickles (62 percent) and cheese (60 percent). By comparison, "You shall not kill" was known to fewer than six in 10 respondents. Less than half (45 percent) could recall the commandment to "Honor your father and mother."

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