'FoxFaith' brand to extend from home video into theaters

Published: 2006-10-04

WASHINGTON (CNS) -- People of faith -- Christians, most specifically -- will now have a movie studio they can call their own: FoxFaith. The FoxFaith brand had been marketed for some home video sales, particularly to the Christian Booksellers Association. But the brand planned to make its theatrical debut Oct. 6 with the movie version of the Janette Oke novel "Love's Abiding Joy." Two previous Oke novels had garnered good ratings when they debuted on cable's Hallmark Channel. Asked who FoxFaith's audience is, Steve Feldstein, FoxFaith senior vice president for corporate and marketing communications, said: "Well, I think Christian families who want entertainment that reflects their values. And I think that could go beyond Christian families as well, but they're certainly a core audience for us, a core constituency." Feldstein said FoxFaith intends to introduce six to 12 film features each year to theaters.

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