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By Msgr. Noel C. Burtenshaw
This is the second of two articles on the
Church and Cable Television
Terry McGuirk, right-hand of Cable Television
tycoon Ted Turner, is in great admiration of Mother Angelica. The Franciscan
sister is the darling little lady who has started a television network at her
enclosed convent in Birmingham, Alabama.
"Who is this Mother Angelica?" asks Terry from his
office at Turner headquarters in Atlanta. "I hear her name everywhere I go."
McGuirk agrees that "miracle" is the word that
fits Mother Angelica's accomplishments. However, having said that, Terry
McGuirk adds a question in great haste. "But Mother Angelica's Eternal Word
Television Network is not the entire effort of the American Catholic Church, is
it? We are going to do more, are we not?"
The answer is, "Yes we are, Terry." And soon.
Many would say that the American Catholic Church
is a latecomer to the crowded field of cable. But better late than never. And
when the case is properly examined, it is clear that the effort of the Catholic
Bishops, which has now begun, will be a proud addition to religious
broadcasting in America.
Through the efforts of Bishop Louis Gelineau of
Providence and Mr. Richard Hirsch, director of the National Catholic
Communications, Catholic Cable was initiated in the summer of 1980. The Bishops
voted to support and finance the plans placed before them and agreed to found a
system that would take Catholic programming to the homes of the American
Church.
Hirsch and the Bishops launched a search for the
person who would lead their network. The choice was made in August 1981. The
man chosen was Wasyl Lew, an Eastern Rite Catholic and an expert in the field
of telecommunications.
Lew set up headquarters in New York and proceeded,
with the mandate from the Bishops, to found the Catholic network. It is called
the Catholic Telecommunications Network of America (CTNA). "We set about
organizing each diocese," says Betty Haig, assistance to Lew, "and attempted to
set a date to begin. At first we though we could get the Network started in the
Spring of 1982. But no way. We have now set the date of next September and we
are holding to it. Meetings go on, but we are counting on that date to begin."
So it will begin. And when it does what will we
have?
The CTNA will transmit programming for all
dioceses to receive on that September date. The programs collected from
Catholic producers (like the Paulist Fathers, who have been producing programs
for years) and some new ones now in production will be placed on a satellite.
Dioceses who have become members of CTNA, and who have a receiving station (a
dish) may take the programming for its use on cable television. The cost for
membership during this first year is $5,000 per diocese.
So, the structure is there, the programming is
there, and with the disk in place or leased, a diocese may bring the
programming down. Then the question remains, what will a diocese do with six
hours programming each day? (Ultimately the goal is to have 24-hour-a-day
programming).
The cost of placing good programming today on
prime time television is at an all-time high. "It is almost impossible to buy
time on local television stations," says Terry McGuirk, "especially in evening
prime hours." Churches have to look to cable systems, which is still an infant
industry. However, by 1990 seventy percent of all American homes will have the
capability of receiving cable. All of us, including the Churches, are working
for those golden days ahead."
So, with programming in hand from CTNA the
dioceses must look to cable stations and inform their people where to look and
find Catholic programs.
"Many dioceses have no access to cable," says
Betty Haig. "But the search to be a part of some cable system will now begin.
Apart from giving programs to schools, hospitals and other institutions,
dioceses will have only one place to go with the CTNA programming. Cable."
The Archdiocese of Atlanta considers itself
blessed in this respect. For two years, the Communications Office has been a
member of the cable operation of Atlanta Interfaith Broadcasting (AIB) which
has a channel on six different metropolitan Atlanta cable systems. Heading up
this ecumenical effort is Rev. John Allen, who is a Presbyterian minister.
"When we started two years ago," says John, "at
most, we could reach 1,500 homes in the city of Atlanta. Now we have the
potential of reaching 75,000 homes in Metro Atlanta. And this is only the
beginning. The other cable systems, and there are a total of 11 in Metro
Atlanta, will one day have our programming too. It's coming along."
The membership of AIB is the major Christian
denomination in Atlanta along with the Jewish community. Any church having
official recognition may join. More and more are doing so.
"We started with a channel on Cable Atlanta, by
the way it's Channel 8," says John Allen. "Then we went to Channel 9 in DeKalb
County, Channel 31 in North DeKalb County, Channel 25 in Clayton County,
Channel 25 in Hapeville and Channel 8 in East Point and College Park. We have
our sights set on the other metro counties now. We are growing."
For an annual fee of $2,000 plus a small fee for
weekly programming, the Archdiocese, through the Office of Catholic
Communications, is a part of this small religious effort to be a part of the
crawling, infant cable industry. When the real growth comes, this small
beginning will pay off.
AIB broadcasts for six hours each evening, and for
six-and-a-half hours on Sundays. As programming is made available and more
churches join the broadcast, the hours will grow.
Such a cable television will be service oriented
in the future years for commercial business, it will be service oriented also
for the Church. "We in the business world will use it," says Terry McGuirk,
"for news, for shopping, banking schooling. The Churches will use it for other
things like religious services, retreats, teacher training, adult education --
a host of services which people now obtain only if they go and seek them out.
Cable, one day, will entertain yes, but it will also serve. Your small
investment now will pay off handsomely 20 years from now."
Cable, which is pay television, has become the new
rage in America and markets in Europe, Japan and other places are beginning to
open. Since it is "pay television," if you like, a kind of gigantic
closed-circuit television system, it is not governed by any governmental
agency. Many undesirable channels are appearing and all kinds of X-rated
material is finding audiences.
"However, as many of the denominations, including
the efforts of Mother Angelica, are proving," says Terry McGuirk, "it is where
the Church should be. A foothold now means a presence and maybe a voice in the
future. It is where you should be."
Beginning in September, 1982, it is where Catholic
Telecommunications, a project of the U.S. Catholic Bishops, will be.
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