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By Marie Mulvenna
A program affiliated with Sts. Peter and Paul
parish in Decatur, could dramatically affect the real estate profession and
home buying procedures in the area. Homefinders Listing Service has been
described by its president, Larry French, as a means of establishing a housing
referral service as an affirmative action plan to implement the 1968 Fair
Housing Law.
Additional purposes of the unique service are to
increase individual freedom of choice in housing and to foster stable
integrated communities as desirable social models.
French, a Chicago transplant and graduate of the
University of Toledo arrived in Atlanta 3½ years ago and has worked as a
general agency stockbroker, insurance agent and financial planner in Decatur.
He is now on the staff of Sts. Peter and Paul parish as a full-time community
affairs coordinator and his total efforts these days are directed to
implementing the purposes of the Homefinders Listing Service (HLS) by making it
known, utilized and, subsequently, more effective.
French explained that the HLS program is a replica
of other such services offered in different areas of the country. He said the
unusual referral project would provide a service for the consumer by offering
listings of houses for sale by owners. For real estate brokers, French said,
the service "will assume the risks involved in marketing housing in a
non-discriminatory way." Actually, he said, "it will work to open up the full
range of the housing market to all brokers." French said the service would also
bridge Atlanta's dual housing markets by its position as a clearinghouse for
sellers and buyers, both white and black.
The project, French reported, is not that of a
real estate agency nor broker, but offers its services both in cooperation
with, and as a supplement to, the efforts of existing real estate firms and
agents.
French, who was led to his new venture via
Cursillo, said races living side by side is not at all an impossibility and "it
can be done and done beautifully." He has been involved with the successful
Flat Shoals Alliance and says reported problems are merely "myths." He referred
to countless programs throughout the country, all designed to keep the
transition from all white to all black in a neighborhood.
Unless groups and individuals dedicated to open
neighborhoods inject their concern into the real estate system, that system
will continue to segregate our cities." He said the HLS is seeking support for
the program from foundation grants, governmental agencies, interested
individuals and groups as well as chambers of commerce and large business firms
who transfer people to Atlanta.
The HLS works by listing homes and apartments for
sale or rent by owners. There is no fee charged at all and French then arranges
to have a picture taken of the property and culls pertinent detailed data on
the listing. The procedure brings seller and prospective buyer together and
does not involve financing, closing or any of the legal aspects of the real
estate profession.
"When someone comes into our office, which is
currently at Sts. Peter and Paul Parish, we show them what we have on file that
might interest them. We do try to promote integrated neighborhoods and tell
them as much as we can about the particular neighborhood," says French.
He terms the HLS system a positive action step
toward the promotion of integration and shows listings based only on the
monetary aspect, never race, religion or nationality. "We are farthest from a
racist organization that you could imagine," he reports. The HLS does not
publish a listing as such, but does work with cooperating brokers as well as
the clients who come to them directly. He sys the HLS is anxious to work more
closely with realtors, adding that the program "seeks and needs their
cooperation to change the industry into the good thing it could be."
He "good thing" French says is integrated
neighborhoods where blacks and whites can happily co-exist. He is quietly
critical of block busting and steerage tactics which break up neighborhoods by
innuendo that the area is transition and "going" in favor of one race.
Steerage, he explained, is a method whereby the industry itself decides for the
prospective buyer where they should show him homes, this avoiding the
transition or integrated neighborhoods.
French reports that the housing market now seems
to be picking up considerably, stating that recent months have been "terrible."
Now, he said, it is expected to pick up drastically with lower interest
available and numerous good buys on the market.
At the moment, HLS has more than 50 listings of
residences and hopes for many more. How many depends on publicity for the group
as well as the continued support of numerous churches and community
organizations. Funds to help in the area would be nice too, French adds with a
laugh. But, funds or not, HLS will continue to work for neighborhoods where
people will live happily no matter what their color.
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